Co Founder and creator of multiple spirits brands- Peligroso Tequila, exit to Diageo- Libre Tequila- MEXI RTD- Black Feather Whisky. Senior VP for multiple fashion and consumer products brands in Lifestyle Sports and Hospitality. Jorge has a deep and proven track record in retail creation, brand developent, sales strategy and creative execution across multiple consumer products categories. His expirence across the entire project lifecycle, from conception to aquisition has provided valuable insight to Critical and it’s partners. Jorge Leads the MexDirect business within the critical portfolio.