C-Suite executive and proven entrepreneur with 25+ years of experience in building and scaling some of today’s most recognized hospitality, consumer products and entertainment brands. He has been recognized with multiple industry awards and was named “Marketing Elite Top 50” by Advertising Age and is a 2X 40 Under 40 Alum.

Shalala’s history in creating and developing meaningful brands across multiple categories for Family Office, Private Equity and Venture runs deep. He and his team have realized significant returns for thier LP’s and GP’s. Previously, CMO of The Hard Rock Hotel and Casino and creator of the REHAB enterprise, Creator of Rehab Energy Drink- Sold to Monster, Operating Partner at Raptor Capital Private Equity, Co-Founder Raptor Accelerator, Co Founder of Nomadic Entertainment, Sold to NFL On Location, Brand Director @ Pepsi Co (Mountain Dew) and partner of action sports athlete representation firm sold to Wasserman Media.

Advisor to Brookfield Capital, post Hard Rock Hotel and Casino acquisition, Advisor to Stockbridge Capital, post SLS Las Vegas acquisition, Managed and coordinated W Hotel Las Vegas conversion. Advisor and operating partner to Sound West Group – Commercial Hotel Development Corp. Advisor to developers, lenders and enterprise flags across Hotel,Casino and Lifestyle Real Estate.

With a passion for consumer brands and the lifestyle they represent, Phil has managed and realized multiple exits for his partners within Hospitality, Beverage, Sports and Entertainment and Technology. He is an active advisor for start ups and the capital markets looking to connect and implement like minded business strategies.