WHAT WE ARE DOING

→ Focused on Hospitality, Sports and Entertainment, Consumer Products, Beverage and Spirits, Gaming and Tech.

→ We bring to life proprietary projects we conceive or invest in projects and people we believe in, while delivering operational value.

→  Our vision is grounded in sustainable growth for exit.

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HOW WE DO IT

Our team has a seasoned history in identifying what’s next, what works and why.

We support our partners with the financial and operational acumen to get the project to its inflection point quickly.

By leveraging our best-in-class network of manufacturers, designers, distributors, marketers, thought leaders and technology partners, Critical identifies exisiting, and new businesses opportunities in targeted markets, amongst key demographics and use cases.

We provide capital and resources as needed to our portfolio.

IT’S CRITICAL

OUR PROCESS

Pipeline – Deep Network – Insight

Identity – Analytics – Creative

Hands-on engagement throughout the life cycle

OUR APPROACH

IT’S CRITICAL TO HAVE A DATA DRIVEN PHILOSOPHY.

→  Our thought process and approach to the market is different.

→  Our speed to a solution is driven by data, deep domain experience and our extensive business history.

→  This allows us to monitor, identify and quickly enter market segments that are expanding in the space.

→  We build and invest in brands that are focused, and scaleable .

We have done this.

WHAT WE’VE DONE FOR OUR PARTNERS

PARTNER HISTORY