WHAT WE ARE DOING
→ Focussed on Hospitality, Sports and Entertainment, Consumer Products, Real Estate, Gaming and Tech.
→ We bring to life proprietary projects we conceive or invest in projects and people we believe in, while delivering operational value.
→ Our vision is grounded in sustainable growth for exit.
WHAT WE DO
Our team has a seasoned history in identifying whats next, what works and why. We then support our partners with the financial and operational accumen to get the project to its inflection point quickly. By leveraging our best-in-class network of manufacturers, designers, distributors, marketers, thought leaders and technology partners, Critical identifies exisiting, and new businesses opportunities in targeted markets, amongst key demographics and use cases. We provide capital and resources as needed to our portfolio.
IT’S CRITICAL
OUR PROCESS
IDENTIFY & DISCOVER
Pipeline – Deep Network – Insight
MARKET STRATEGY
Identity – Analytics – Creative
SUPPORT + RESOURCES
Hands-on engagement throughout the life cycle
OUR APPROACH
IT’S CRITICAL TO HAVE A DATA DRIVEN PHILOSOPHY.
→ Our thought process and approach to the market is different.
→ Our speed to a solution is driven by data, deep domain experience and our extensive business history.
→ This allows us to monitor, identify and quickly enter market segments that are expanding in the space.
→ We build and invest in brands that are focused, and scaleable .
We have done this.
WHAT WE’VE DONE FOR OUR PARTNERS
PARTNER HISTORY
