WHAT WE ARE DOING
WHAT WE DO
Our team has a seasoned history in identifying whats next, what works and why. We then support our partners with the financial and operational accumen to get the project to its inflection point quickly. By leveraging our best-in-class network of manufacturers, designers, distributors, marketers, thought leaders and technology partners, Critical identifies exisiting, and new businesses opportunities in targeted markets, amongst key demographics and use cases. We provide capital and resources as needed to our portfolio.
IDENTIFY & DISCOVER
Pipeline – Deep Network – Insight
Identity – Analytics – Creative
SUPPORT + RESOURCES
Hands-on engagement throughout the life cycle
IT’S CRITICAL TO HAVE A DATA DRIVEN PHILOSOPHY.
→ Our thought process and approach to the market is different.
→ Our speed to a solution is driven by data, deep domain experience and our extensive business history.
→ This allows us to monitor, identify and quickly enter market segments that are expanding in the space.
→ We build and invest in brands that are focused, and scaleable .
We have done this.